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Digital Marketing Specialist

Welcome!

Hi there! I'm Jess, an enthusiastic and results-driven digital marketing specialist with a strong passion for crafting engaging content and utilizing data-driven insights to shape and execute strategic marketing initiatives. I bring a proven track record of designing, managing, and optimizing successful social media and email marketing campaigns across various platforms to elevate brand presence and drive measurable results. With a blend of analytical skills, strategic thinking, and creativity, I thrive in analyzing and optimizing marketing efforts to achieve business objectives.

Portfolio

Social Media

I've managed all kinds of company social media accounts - from keeping content calendars and creating posts to engaging with followers and analyzing what works. In my first year with the Whitecaps, I boosted average post engagement by 54%.

Email Marketing

I have led all aspects of email marketing across several industries. from designing and writing to executing targeted campaigns. My efforts have contributed to measurable results, including a 13% increase in click-through rates and a 4% rise in open rates. Through this work, I’ve gained hands-on experience with platforms like HubSpot, Pardot, and MailChimp, as well as managing CRM systems within each.

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