Email
Marketing
In every role I've held, I’ve led all aspects of email marketing—from designing and writing to executing targeted campaigns. My efforts have contributed to measurable results, including a 13% increase in click-through rates and a 4% rise in open rates. Through this work, I’ve gained hands-on experience with platforms like HubSpot, Pardot, and MailChimp, as well as managing CRM systems within each. From automated workflows and recurring promotions to targeted sales messages and general newsletters, you can explore some examples of my work below.
Current Role
Freelance Work
Previous Role
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Internship
West Michigan Whitecaps
Email Marketing
Weekly campaign highlighting new merchandise items at the merch shop during the season.
Example of a targeted marketing email promoting one central game or promotion.
Recurring promotion for the next set of home baseball games, sent 3-5 days before the homestand.
Monthly newsletter highlighting special events & encouraging bookings.
Know Before You Go example email sent to ticket purchasers before each home game.
American History Tours
Email Marketing
Marketing email outlining the 3 core reasons people should book a trip with the company.
Highlights the stops on the D.C. trip tour and some of the history behind the spots for teachers.
Outlines the company story for new contacts to learn more during lead nurturing.
Shows the various tour locations offered by the company to show teachers the available options.
Viking Group, Inc.
Email Marketing
Email announcing the launch of a new product.
Outlines virtual training options for customers.
Highlights services available through Viking.
Explains new digital tools available for customers.
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Dressed to a T
Monthly Newsletters
August newsletter highlighting homecoming dresses on sale.
May newsletter promoting sale for mother of the bride dresses.
December newsletter highlighting a newly engaged sale.
March newsletter showing off the shop and the customer process.